In response to developing demand from male consumers.

In response to developing demand from male consumers, Procter & Gamble and a CVS pharmacy situated in Charlotte, NEW YORK, have created a prototype Guy Aisle to make it easier for men to find the grooming products they need, from razors to shampoo to body system wash. Men are buyers, not really shoppers, said Michael Norton, director, external relations, male grooming at Gillette, in an online article . They would like to get the purchasing done, and with almost all their grooming requirements in one aisle, it makes shopping less complicated, quicker and simpler. As part of your, men want in products because of their unique grooming requirements: Nielsen predicts the $2 billion guys's grooming business will grow to $3 billion by 2012. Men are paying even more focus on how they appearance—a trend getting driven by sportsmen and celebrities, Norton said. From the revival of the barbershop to a demand for innovative males's beauty products, it really is clear that males are not afraid to scrub, moisturize and place their finest face forward. The brand new CVS/pharmacy Men's Grooming Section includes products specifically created for men’s unique grooming needs including Gillette, Old Spice, and Mind & Shoulders.

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Cage type affects laboratory mice brain Test results could be skewed Researchers in the University of Colorado’s Anschutz Medical Campus have found the brains of mice found in laboratories worldwide could be profoundly affected by the kind of cage they are kept in, a breakthrough that may necessitate scientists to reevaluate the real way they conduct long term experiments. We believe that mice used in laboratories are the same, but they are not, stated Diego Restrepo, director of the Neuroscience System and professor of cell and developmental biology whose paper on the subject was published Tuesday, 29 June. When you change the cages you transformation the brains and that affects the outcomes of with a few of the most promising cancer Mice are the chief study mammals in the globe, genetic and neuroscience breakthroughs riding on the rodents. Researchers from different universities rely on careful comparison of experimental results for their discoveries; but Restrepo provides found that a few of these comparisons may not be trustworthy. Related StoriesWhy do we sleep? An interview with Professor WisdenBrain wellness: how can you reduce cognitive decline? An interview with Heather Snyder, Ph.D.Melatonin and the circadian rhythm: an interview with Professor Kennaway, University of AdelaideHe discovered that the brains of mice are really sensitive with their environment and can physically switch when moved from an enclosure where surroundings circulates freely to 1 where it generally does not. Specifically, the portion of the mouse’s brain responsible for its keen sense of smell, the olfactory light bulb, is modified. Restrepo also discovered profound adjustments in the levels of aggression when mice are transferred in one type of cage to some other. The total results, he says, can affect the accuracy of the research greatly. Two labs doing the same experiments gets different results rather than know why totally. This could explain some of the failures to replicate findings in different laboratories and just why contradictory data are released by different laboratories even though genetically similar mice are utilized as subjects, said Restrepo. The consequences could mean good science derailed or promising research abandoned simply due to the style of a mouse cage – something largely overlooked as yet. Restrepo’s findings were just released in PLoS One, the general public Library of Research, a significant peer-reviewed scientific journal, and so are gaining and more and more wide audience. He hopes scientists will continue to work to discover the depth of the nagging problem and find methods to overcome it. We have to ensure that laboratory results are truly indicative of natural procedures and not simply the result of environmental factors within each laboratory, he said.